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CONSIDERATE CONSTRUCTORS SCHEME
(UK · 2025 - PRESENT)
(BUILT ENVIRONMENT)
The Challenge
Following a major internal restructure, the organisation recognised that its visual identity no longer reflected the quality of its work or future ambitions. While a full brand redesign is currently underway and planned to launch in 2027 (selected concepts can be shared on request), the existing identity needed to work harder in the meantime, particularly across business development, marketing and corporate communications.
The Approach
Alongside contributing to the future brand, I introduced a more refined interim visual direction that modernised the existing identity without changing its core foundations. Through improved layouts, typography and design systems, I helped create more consistent and engaging communications while supporting the organisation's commercial objectives. The presentation template shown here became the foundation for everyday internal presentations, as well as bespoke pitch decks, tenders and senior-level communications.
Digital Communications
To strengthen CCS's digital presence, I created a wide range of communication assets including social media campaigns, animated infographics and interactive presentations. Each piece was designed to make complex information easier to understand while maintaining a consistent and engaging brand across digital channels.
One example is the CCS Engagement Skyline, an animated infographic illustrating the wide range of organisations supported by CCS in a simple, engaging and accessible way.
Corporate Communications
Working closely with different departments, I developed brochures, corporate presentations, pitch decks and marketing materials that helped present CCS in a more professional, trustworthy and engaging way. These assets supported business development by communicating the organisation's mission more clearly while reinforcing a consistent brand across every touchpoint.
The "Who We Are" presentation was redesigned and animated to create a more engaging introduction to the organisation, while bespoke pitch decks and corporate brochures helped strengthen client presentations and tender opportunities.
UX/UI
Alongside the ongoing redesign of the CCS website as part of the wider rebrand, I designed a range of responsive landing pages to support campaigns, events and business development initiatives. Working closely with the wider marketing team, I contributed to user research, user journey mapping and wireframing to make sure each page was clear, relevant and easy to navigate. I also helped develop a reusable component library, giving developers greater flexibility to build new sections consistently. The challenge was to improve communication, engagement and conversion while maintaining continuity with the existing website and avoiding a disconnected user experience before the new brand launches in 2027.
End-to-end creative delivery across eight regional events
I led the creative delivery of the National Site Awards across eight ceremonies in the UK and Ireland, reaching over 3,800 attendees and recognising more than 1,000 winners. I managed the project from concept to final delivery, coordinating venues, sponsors, AV teams, printers, trophy suppliers and production partners while negotiating costs to keep everything within budget without compromising quality.
My scope included the event identity, presentations, stage dressing, photocalls, certificates, trophies, programmes, booklets, table centrepieces, signage, social content and digital communications, ensuring a consistent brand experience across every venue and touchpoint.
End-to-end creative delivery for the organisation’s flagship awards
I led the creative delivery of the CCS Grand Gala at the Natural History Museum, refining its visual identity to create a more premium and memorable experience for over 500 industry leaders. I coordinated suppliers, printers, AV teams and production partners, managing delivery, budgets and quality from concept through to the event.
My scope covered stage presentations, motion graphics, venue dressing, sponsor branding, photocalls, programmes, signage, print production, and pre- and post-event digital and social communications, ensuring a consistent experience across every channel.
