CX CONCEPT
Altitude 2050
Reaching Altitude 2050 means transforming today’s vision into tomorrow’s reality.
This is more than a workshop—it’s an immersive experience where executives will take a flight to the future, departing from EY Airport and reaching Altitude 2050—the next era of IndyAir.
Throughout the journey, executives will co-pilot their transformation, making key decisions together at every stage of the flight. Guided by EY industry experts, they’ll explore emerging technologies, uncover new opportunities, and align on a future-ready vision.
The experience will be brought to life through sleek, interactive visuals, blending luxury airline aesthetics with cutting-edge innovation, ensuring every moment feels immersive, engaging, and impactful.
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Journey Touchpoints Overview
Mapping the Experience
Pre-Flight
Setting Expectations Before the Workshop
Check-in
& Arrival
Creating an Immersive First Impression
Day 1: Takeoff
Exploring the Possibilities
Day 2:
In-Flight Strategy
Alignment & Execution
Hi! It’s Time to Check In Now!
Instead of a standard email, executives will receive a check-in notification designed to feel like a real boarding experience.
✔ A flight itinerary: visually engaging digital presentation with event details, agenda, and key touchpoints (like this presentation).
✔ A personalized digital boarding pass as their formal invite.
Check-in
& Arrival
Transforming the entrance into an EY Airport experience, complete with ambient airport sounds, dynamic lighting, and themed projections on the walls. A departure board animation on the big screen will display their “flight” details, setting the stage for an immersive journey from the moment they arrive.
Takeoff Itinerary
DAY 1
Together, we’ll clear the path for innovation—diving into industry trends, exploring new technologies, and sparking bold ideas. This session brings IndyAir’s leaders together to shape a shared vision, collaborate on transformative solutions, and chart a clear course for the future.
Warming Up the Engines
Opening Session
Takeoff to 2050
Tech Trends Briefing
Innovation Lounge
Discover & Play
Blue Sky Thinking
Collaborative Brainstorm
Takeoff
Exploring the Possibilities
WARMING UP THE ENGINES
This is the opening session where the journey begins with an interactive presentation on the large touchscreen, introducing:
[02/2025]
The challenge and goals of the workshop.
[02/2025]
The turbulence IndyAir is facing—declining market share and shifting customer expectations.
[02/2025]
A clear diagnosis of current and future problems, including competitor insights.
[02/2025]
This helps everyone understand their current position and why change is essential.
Takeoff to 2050
Tech Trends Briefing
[1] End of the Presentation
Innovating the Skies
The latest advancements in aviation, customer experience, and technology.
[2] Presentation complete!
Upcoming Technologies
Emerging innovations set to reshape the industry by 2050.
Innovation Lounge:
Discover & Play
After the briefing, executives are invited to explore Breakout Zones designed as technology lounges, each focused on a key aspect of the travel experience.
Guided by industry experts, executives can engage, ask questions, and experience new technologies in a fun, hands-on way.
Visuals: Interactive displays and next-gen interfaces.
Comfort: Smart cabin solutions for luxury and well-being.
Audio: Immersive soundscapes for inflight entertainment.
Entertainment: Exploring new ways to engage passengers—gaming, movies, music, and personalized content platforms.
AI: Personalization, automation, and predictive analytics.
Blue Sky Thinking
It's time to co-pilot the future. Executives and experts will engage in a digital brainstorm using Figma or Miro on the large screen.
Generate bold ideas and identify innovative solutions to IndyAir's challenges. Teams will ideate, challenge, and refine concepts together.
By the end of Day 1, they'll have a sky full of possibilities, ready to narrow down and refine on Day 2.
DAY 2
Cruising Altitude 2050
Aligning the Vision
Recap & Refuel
Cabin Announcement: The day starts with a “Captain’s Update” on the large screen, styled like an in-flight announcement.
Visual Flight Map: A dynamic presentation shows where IndyAir is now (“departure”), insights from Day 1 (“in-flight”), and today’s goal (“destination”).
Section ideas
Create a digital prioritization matrix on Mentimeter, styled like a flight dashboard with “Fast Track” for quick wins and “Long-Haul” for strategic moves.
Deeper dive into the main themes.
Voting ideas
Interactive Seat Voting: Choosing ideas and shaphing vision by voting best ideas.
And play soft ambient sounds (like cabin white noise) enhances focus without distraction.
Cabin Crew ready to land
The final presentation appears as a landing briefing, summarizing the vision and next steps.
A landing announcement sound effect plays as the final slide shows: "Welcome to the Future – The Future of IndyAir."
Stamp of commitment
Design a passport-style invitation for the evening business dinner, featuring EY's "Commitment" stamp as a symbol of partnership and progress.
Enjoy your destination
"Here’s your map to the future—we can’t wait to explore it together."
This will be a city map-style document summarizing the workshop's key takeaways and next steps.
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CX CONCEPT